10+ sessions; 40 minutes per session

…understand and explain how graphic designers plan, submit, revise, and complete their designs.
…understand and describe how design components such as typography, photography, illustrations, and scans are used in graphic design.
…use the graphic design process and create a brochure in Adobe InDesign.
…communicate classes/services, goals, and the staff/personnel within the brochure.

1. Adobe InDesign
2. Printed brochure packet
3. Camera to photograph things in each department if necessary.
4. Printer to print out rough drafts of brochures for review.

Need these materials? Visit Blick!

Procedures/Activities:
1. Give presentation and have students take notes in their visual journals. Hand out the visual references for typography and legibility when you get to the part so they can include them in their notes. (1-2 days to take all of the notes)
2. Go over project guidelines and pass out the project packet. It includes step by step instructions for students to follow as they progress through the assignment.
3. Each student needs to choose a department to use in their assignment, and will begin by setting up a time to meet with that department/person to discuss the points of the brochure: (The following are departments my students worked on.)
A. Physical Education
B. Mathematics
C. Science Department
D. Library
4. Students should then work in Adobe InDesign on the MacBooks in class to construct and build their brochure, utilizing photos they may need to take during the research process, typography, and more. This process will probably take them 3-4 weeks to complete. Each student should meet with their department head to have them review their progress and offer feedback on things they might like to see changed at least once or twice during the entire process.

Design Challenge:
Create a 6 panel brochure that represents a department here at school. The goal of the brochure is to communicate the goals of the department, give a brief but interesting overview of the classes offered by the department, and showcase the teaching faculty and their credentials.

Research:
Part of the research is having the student meet with the department to collect the data and information that is needed. They may need to meet with multiple people, but should start with the contact person I provided for each department. The student should interview the department and take adequate notes on the information presented so that they can translate it clearly into the brochure.

Brainstorm:
For this step, students should be brainstorming ideas, words, and images that may relate to the department and ideas found in their research. This should be done in their visual journal on a planning spread for this project. Other things they should brainstorm are the types of photos they may need or want to take to include, clipart ideas, etc.

Sketching:
Next, the student should sketch thumbnails in their visual journal before working on the computer. They should attach graph paper into their visual journal to sketch on to help control the layouts. These thumbnails should include individual layout ideas of the panels of the brochure, as well as what those might look when laying open. The student might experiment with fonts as well.

Client Review & Revision:
Once the student has decided on the basic layout and design in the sketches, they should share and critique with one another in class. Any feedback they receive should be documented in the packet. Once they receive the feedback, they should start building the brochure in Adobe InDesign. As the panels come together, they should meet with the “client” one more time before the final meeting. The third time they meet it should be to get the final decision on the brochure from the client. After this final meeting, the brochure should be finalized for print.

(1) http://www.creativebloq.com/graphic-design/anatomy-brochure-7133557
(2) https://www.back40design.com/blog/m.blog/83/the-anatomy-of-a-great-brochure
(3) https://www.slideshare.net/tracybryant102/the-art-of-the-promotional-brochure
(4) Make a brochure in InDesign: http://www.printaholic.com/how-to-make-a-brochure-in-indesign/
(5) Adobe Support for Making a Brochure: https://helpx.adobe.com/indesign/how-to/make-brochure.html

[9-12 Proficient] Students conceive and create works of visual art that demonstrate an understanding of how the communication of their ideas relates to the media, techniques, and processes they use

[9-12 Proficient] Students apply media, techniques, and processes with sufficient skill, confidence, and sensitivity that their intentions are carried out in their artworks

[9-12 Advanced] Students communicate ideas regularly at a high level of effectiveness in at least one visual arts medium

[9-12 Proficient] Students evaluate the effectiveness of artworks in terms of organizational structures and functions

Color/Value, Proportion/Size, Space, Unity/Harmony

Digital

English/Language Arts, Technology

The Design Process.pptx
Brochure Packet.docx