-analyze commercial rhetoric and imagery to develop informed judgement skills regarding products, services and social prejudices.
-discuss varied positions on the definition of art through the lenses of formalism, the art maker, viewer and social context.
-view and critique existing logos and commercial designs through the lenses of formalism and social context.
-manipulate elements and principles to create an appealing and artistically valid commercial design
-design a logo for an imagined company.
- create watermarked paper with the logo design.
- create a block printed logo on business cards and letterhead.

Sketchbooks
tracing paper
Foam Printing Plates (3x4, 4x6)
Printing paper (3x4, 9x12)
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Papermaking tubs
paper pulp
screens and deckles
Bath towels
sponges
pellons/interface
Felts
Paper press

Need these materials? Visit Blick!

1. Introduce students to the concept of logo design by having them analyze famous logos both formally and through narrative. (worksheet)
2. (small group to large group) Have the students categorize logos into those that show the name of the company, show what the company makes, and those that show the vision/philosophy of the company.
3. Students individually brainstorm ideas for the title, purpose and logo of their company in their sketchbooks. (grid thumbnail sketches)
4. Demo Printmaking process for business cards and letter head sized paper. Have the students draw a final copy of their chosen logo in a rectangle the size of the printing plates. Use tracing paper for text (and logo if desired) and transfer the desing to the foam plate.
5. Open printing stations for students to create five business cards and two pieces of letter head.

As students print,take groups to a paper making station, demonstrate how to pull paper, how to set a watermark, and encourage kids to make at least two sheets.

Skills sheet (attached)

Such fun to see the companies these kids create. Let me know if you have an improvement!

For papermaking, I've had super success with the setup I show in my picture. I set up three tubs and have kids work in groups of three at each tub.

[K-4] Students use art materials and tools in a safe and responsible manner

[K-4] Students know the differences between materials, techniques, and processes

[K-4] Students use visual structures and functions of art to communicate ideas

[K-4] Students select and use subject matter, symbols, and ideas to communicate meaning

[K-4] Students understand there are various purposes for creating works of visual art

Color/Value, Shape

Printmaking

English/Language Arts

Fourth grade unit2.docx
4th grade checklist.xlsx